Renowned restaurant & trouble makers

The Story

No dish names. No recipes followed. Just imagination, an understanding of flavour — and packs sharing the kill.

Where it began

Born in a butcher's shop

It started in an old Cowes butcher's — tiled walls, meat hooks still in the ceiling, a big view over the High Street. There was no printed menu. The day's food went up in marker on a roll of brown paper and in huge letters across the window, and that was that.

It climbed to #1 of 46 restaurants in Cowes before it hit the road.

Inside the original Cowes kitchen
Nomad x Call It What You Want — you don't need a menu when you have imagination
The philosophy

No borders, no rule book

We left the "regional cuisine" tags and the "classic cooking" to somebody else. What we chase is imagination — an infinite set of combinations built from a handful of masterfully executed foundations, served with the greatest playlists you'll hear all night.

"Style never goes out of fashion. Fads are fads — it's one of the world's most wonderful paradoxes."
Now

The kitchen travels

Pop-ups across London, Surrey and Essex. Sell-out supper clubs under the Nomad & Call It What You Want banner. Weddings, parties and festivals. And a larder of sauces, rubs and slow-cooked meats to take the flavour home.

Same trouble makers, same fire — brought to wherever you're celebrating.

Bring us to your do →
CIWYW Hustlers Convention poster
See it for yourself

Watch someone call it

Straight off TikTok — one of ours, cooked, plated and demolished on camera. This is exactly what turns up when you leave the menu at the door.

"Ten times the food, twenty times the experience."
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